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Top reasons to get your own website
1. To Establish A Presence
Approximately 1,733,993,741 people worldwide have access to the World
Wide Web (WWW) and it is estimated growth of 380.3 % will have Web access by
2011. No matter what your business is, you can't ignore 1,733,993,741
people. To be a part of that community and show that you are interested in
serving them, you need to be on the WWW for them. You know your competitors
will.
2. Finding your services or offices.
A website makes it easy for people to find your phone number without having
to dig out the phone book. They could easily find your offices by typing in
your company name or web address in google and a nice map would appear.
3.
To Network
Because there’s not enough room on a business card. Every smart business
person knows, it's not what you know, it's who you know. Passing out your
business card is part of every good meeting and every business person can
tell more than one story how a chance meeting turned into the big deal.
Well, what if you could pass out your business card to thousands, maybe
millions of potential clients and partners, saying this is what I do and if
you are ever in need of my services, this is how you can reach me. You can,
24 hours a day, inexpensively and simply, on the WWW.
4. A website can help you generate a professional image
A professionally designed website is one of the best ways to instil
confidence in your new customers who are not familiar with your company
already or even increase the confidence of your existing customer base. It
gives the customer the impression that they are dealing with a Company they
can trust and will generate a sense of respectability with your service
and/or product.
5. Business Information is available 24/7
You are able to communicate address, phone numbers, fax numbers, hours of
operation and client’s awareness of special offerings.How much time do you
spend on the phone giving out all of this information? Directions, what you
do and don’t carry, what hours you are open, the price of some service, how
one of your services “works”, directions once again, and yes you are open on
Sundays too. What if you could hire someone for just a few rands a year to
take an increasing number of those calls for you? You would do it in a
heartbeat wouldn’t you? You’d be surprised how much a website will take off
your shoulders while simultaneously driving business to you.
6. Inexpensive and Almost Risk Free
All the above benefits to having a website for your small business are
great. When people first began to adopt the internet these benefits would
have been very costly and out of reach of the average small business owner.
However, while every other advertising medium has increased in price over
the past decade, website development and
hosting has decreased significantly.
7. To Answer Frequently Asked
questions
Whoever answers the phones in your organization can tell you, their time is
usually spent answering the same questions over and over again. These are
the questions customers and potential customers want to know the answer to
before they deal with you. Post them on a WWW page and you will have removed
another barrier to doing business with you and free up some time for that
harried phone operator
8. To Allow Feedback From
Customers
You pass out the brochure, the catalog, the booklet. But it doesn't work. No
sales, no calls, no leads. What went wrong? Wrong colour, wrong price, wrong
market? Keep testing, the marketing books say, and you'll eventually find
out went wrong. That's great for the big boys with deep pockets, but who is
paying the bills? You are and you don't have the time nor the money to wait
for the answer. With a Web page, you can ask for feedback and get it
instantaneously with no extra cost. An instant e-mail response can be built
into Web pages and can get the answer while its fresh in your customers
mind, without the cost and lack of response of business reply mail.
9.
To save money.
Say your company prints 10,000 copies of a brochure. You send 2,000 out via
the mail, give 2,000 to the sales staff, and put 6,000 in a warehouse for
later use. Over the next few months, you add new products/services, or you
move offices, or you add partners. You now have thousands of outdated
brochures.
One of the main reasons that so many of the largest corporations in the
world have rushed to the WWW is to try to contain print and print-storage
costs.
10. Existence is Everything
Without a website, you simply do not exist to the average consumer. Before
you look back at all your success and totally disregard what I am saying
just hear me out on this. It’s 5:00pm, Friday evening and I would like to
get my cellphone upgraded this weekend. I type in my favourite search engine at work: “Cellphone
Upgrade Specials, Cape Town”. The first two links all look great. I look at
their hours, their location, read a little about the company and they’ve
been in business for over 10 years, experience is great, so I pick up the
phone and make an appointment.
Do it TODAY!
Whether you decide to hire a professional like
webXtreme to design and build your small business website or
simply do it yourself your business can’t afford to go any longer without
one! Don’t let your competition leave you behind. Start increasing your
sales and service by getting your own small business website today! Have a
look at our current clients here and see how it
has worked for them.
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