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Top reasons to get your own website

1. To Establish A Presence
Approximately 1,733,993,741 people worldwide have access to the World Wide Web (WWW) and it is estimated growth of 380.3 % will have Web access by 2011. No matter what your business is, you can't ignore 1,733,993,741 people. To be a part of that community and show that you are interested in serving them, you need to be on the WWW for them. You know your competitors will.

2. Finding your services or offices.
A website makes it easy for people to find your phone number without having to dig out the phone book. They could easily find your offices by typing in your company name or web address in google and a nice map would appear.

3. To Network
Because there’s not enough room on a business card. Every smart business person knows, it's not what you know, it's who you know. Passing out your business card is part of every good meeting and every business person can tell more than one story how a chance meeting turned into the big deal. Well, what if you could pass out your business card to thousands, maybe millions of potential clients and partners, saying this is what I do and if you are ever in need of my services, this is how you can reach me. You can, 24 hours a day, inexpensively and simply, on the WWW.

4. A website can help you generate a professional image
A professionally designed website is one of the best ways to instil confidence in your new customers who are not familiar with your company already or even increase the confidence of your existing customer base. It gives the customer the impression that they are dealing with a Company they can trust and will generate a sense of respectability with your service and/or product.


5. Business Information is available 24/7
You are able to communicate address, phone numbers, fax numbers, hours of operation and client’s awareness of special offerings.How much time do you spend on the phone giving out all of this information? Directions, what you do and don’t carry, what hours you are open, the price of some service, how one of your services “works”, directions once again, and yes you are open on Sundays too. What if you could hire someone for just a few rands a year to take an increasing number of those calls for you? You would do it in a heartbeat wouldn’t you? You’d be surprised how much a website will take off your shoulders while simultaneously driving business to you.

6. Inexpensive and Almost Risk Free
All the above benefits to having a website for your small business are great. When people first began to adopt the internet these benefits would have been very costly and out of reach of the average small business owner. However, while every other advertising medium has increased in price over the past decade, website development and hosting has decreased significantly.

7. To Answer Frequently Asked questions
Whoever answers the phones in your organization can tell you, their time is usually spent answering the same questions over and over again. These are the questions customers and potential customers want to know the answer to before they deal with you. Post them on a WWW page and you will have removed another barrier to doing business with you and free up some time for that harried phone operator

8. To Allow Feedback From Customers
You pass out the brochure, the catalog, the booklet. But it doesn't work. No sales, no calls, no leads. What went wrong? Wrong colour, wrong price, wrong market? Keep testing, the marketing books say, and you'll eventually find out went wrong. That's great for the big boys with deep pockets, but who is paying the bills? You are and you don't have the time nor the money to wait for the answer. With a Web page, you can ask for feedback and get it instantaneously with no extra cost. An instant e-mail response can be built into Web pages and can get the answer while its fresh in your customers mind, without the cost and lack of response of business reply mail.

9. To save money.
Say your company prints 10,000 copies of a brochure. You send 2,000 out via the mail, give 2,000 to the sales staff, and put 6,000 in a warehouse for later use. Over the next few months, you add new products/services, or you move offices, or you add partners. You now have thousands of outdated brochures.
One of the main reasons that so many of the largest corporations in the world have rushed to the WWW is to try to contain print and print-storage costs.

10. Existence is Everything
Without a website, you simply do not exist to the average consumer. Before you look back at all your success and totally disregard what I am saying just hear me out on this. It’s 5:00pm, Friday evening and I would like to get my cellphone upgraded this weekend. I type in my favourite search engine at work: “Cellphone Upgrade Specials, Cape Town”. The first two links all look great. I look at their hours, their location, read a little about the company and they’ve been in business for over 10 years, experience is great, so I pick up the phone and make an appointment.

Do it TODAY!
Whether you decide to hire a professional like webXtreme to design and build your small business website or simply do it yourself your business can’t afford to go any longer without one! Don’t let your competition leave you behind. Start increasing your sales and service by getting your own small business website today! Have a look at our current clients here and see how it has worked for them.
 

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